Tecno Mobile, manufacturers of mobile devices, has shifted its market positioning with the introduction of Boom J7. Known as music box, it is the first in a series of mobile devices that the company is set to roll out before the year closes.
At the recent launch in Lagos, the Marketing Director, Techno Mobile, Vane Ni, said the innovation was to satisfy the cravings of Nigerians who are music lovers.
He said, “Nigerians love music, especially those between the ages 15 and 35.
The fact that Nigerians love music is well established but not fully exploited.
“It therefore takes an innovative market penetration strategy to develop the right product that meets market expectation on quality music delivered from the next generation of smart entertainment mobile devices.
According to Tecno, the Boom J7 is a smartphone with all the functions of a premium mobile device but brings more to the table with noise cancellation technology.